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The draw towards this industry is the multimillion-pound campaigns, and the glamour surrounding the promotion of products and the clients it represents. According to the Bureau of Labor Statistics ( http:www.bls.gov ), non-supervisory workers in advertising and public relations services made £633 a week on average in 2004. Companies in the advertising and public relations industry arrange advertisements for other companies and organizations and propose campaigns to encourage the interests and image of their clients. This industry also includes media representatives, radio, television, and the Internet. It also includes display ads, direct mail, billboards and other tangible media. The demand for educated advertising professionals is on the rise as technological advances give advertisers more options for the media on which they advertise.

You can earn an a advertising degree at public and private colleges and universities, as well dedicated technical schools that offer career specific programs. Specialty schools often offer two-year degree or certificate programs in advertising. Traditional four-year college and university programs offer advertising programs within other majors such as communications, business or art programs. Most people starting out in an advertising career will be required to hold a bachelor’s degree with a liberal arts background. Bachelor’s degrees are not required for entry-level positions in the creative department. Assistant art directors, for example usually need at least a 2-year degree from an art or design school. Although assistant copywriters do not need a degree, obtaining one helps to develop the superior communication skills and abilities required for this job. Entry-level positions in the industry include account management, media coordinator, or market research. Internships, in conjunction with your education, will help you get a job when you graduate. Completion of an internship is often a necessary requirement for many advertising firms. In addition to an internship, course work in marketing, design, statistics and accounting can help get you ready for employment in this field.

Melissa Steele, <a target=”_new” href=”http:www.EducationGuys.comCollege Degrees @ EducationGuys.com Writer.

Often when it comes to our career we are some of the worst salesman of our abilities and skills.  We sell ourselves short in our abilities come review time, or accept less than we are worth out of fear that they will find someone else.  Instead of building ourselves up and selling ourselves for maximum value we accept what is given to us and end up doing twice the work for half the pay.

One of the most important places you can ever sell yourself is during the interview process for a new job.  It is during this process that you should make an effort to build up yourself and sell your skills to the potential employer by making them feel that if they hire anyone else but you they are going to be losing out on an amazing talent.  Here are a few tips you can use during your next interview to make the interviewer think WOW!

Dress for success.  Clothes make the man (or woman) and you should dress as if you were interviewing for the CEO position.

Research the company and know the background of it.  During the interview show that you have done your homework by asking questions or making comments about a recent press release or company announcement.

Ask questions.  Most interviewees just answer the questions they are presented and never speak up.  Show the interviewer you are truly interested in the company and the job by asking questions relating to the company, your potential job and company culture.

Bring samples of your work.  Whether you are an artist or a computer programmer bring a sample portfolio of your past work and share it with the interviewer.  Remember, a picture (or document) can speak a million words.

Be ahead of schedule.  Remember the golden rule; it is better to be 3 hours early than 3 minutes late.  No one is going to hire someone who can’t make it to the interview on time.

Follow-up.  Don’t sit around waiting for a letter or a call.  Send a follow-up letter immediately expressing your interest in the job and if you haven’t heard back within a week pick up the phone and call.  What do you have to lose?